Big Ten football is used to grabbing the spotlight on Saturdays during the fall. However, it is putting a new spin on maximum exposure and going prime time.
The Big Ten's seven-year deal with Fox, CBS and NBC begins this week, marking the first time a college conference sold its rights to three broadcast networks.
NBC's "Big Ten Saturday Night" also gives the conference its first weekly prime-time package on a broadcast network. The first game is Saturday when No. 7 Penn State hosts West Virginia.
Even though there is an increased focus on streaming, 27 of the 30 most-watched college football games last year were on one of the four broadcast networks.